Discord has a new logo, and divisive new font.
As Discord begins to expand beyond just gaming, makers of the popular chat app decided to also tweak its identify. This manifested in two major ways: a slight change to the logo, and a new font.
Discord shared the updated look on Twitter on Thursday, to a mixed reception from followers. The logo has seen the least changes, with only the top part of the icon having been solidified and conjoined with the main face, which is now a squared-off shape. Clyde – that’s the name of the logo – no longer lives in a rounded rectangle.
Discord explained that the new icon design was arrived at after several iterations. The new Clyde can also emote, and its face will change every time you launch the app.
The background is also now a bolder purple colour. The biggest and most divisive change, however, has been the font. The new font is custom built, based on Ginto, according to Discord.
One of the first replies to this Tweet mocked the design, suggesting it to be the work of amateur artists – which has actually been a common criticism of a number of things recently, including the logo for Disney+’s upcoming Loki show.
— 🐇 Nova Fun Bun 🍈 (@NovaFunBun) May 13, 2021
The Discord Reddit page is full of memes and posts mocking all aspects of the design, too. It’s the only thing that community has been talking about since, in fact.
The funniest one of those I have seen likens the old logo to Steve Rogers’ Captain America, and the new one to John Walker’s.
Even the old colour has its fans.
Of course, any change in the identity of something as popular as Discord, particularly when you consider the community aspect around it, was bound to be met with at least some resistance. I am personally fine with the logo and colour, but this font…
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